Reading Time: 3 minutes
Creating a social media business plan can be an overwhelming task. However, the right plan can make your business grow. It also allows you to make the most of your online presence, creating a road map to social media marketing success.
So what does it take to integrate social media into your overall marketing strategy?
These are five core areas to build out, research or incorporate into your plan if you want to achieve social media success.
If a digital marketing plan that is well calculated is the key to your successful online presence. Then a social media plan will add an additional layer to your overall marketing plan, serving as a guide as you work towards your goals. Furthermore, with consistency of action you will reach one milestone that enhances the motivation to complete the next business goal.
Creating a manageable social media strategy will determine absolute failure or long-term success. Know who will manage your social media strategy, when the best time to post contents & how often you share posts to your social networks.
Managing social media is a full-time job. If you cannot commit to what it will take to build a substantial presence, then give it away!
3. Competitive Advantage
As you start to make or remake your social media strategy for your business you must find and determine what your business’s competitive advantage within your market.
One way to gain the competitive edge over your competition is to stay ahead of industry trends. What’s new when it comes to technology and communication tools and strategy? Knowing this will allow you to better serve potential customers.
You also want to research the market competition. Answering these questions can make the build-out of your social media plan a much better aim & result.
- Who are the top competitors within your local market?
- How do they use social media to build their business?
- Does it appear they have a solid strategy?
- What can you learn from what is working or not working?
4. Measure The Results
Once you have figured the idea of your newest social media maneuvers, now you should establish measurable goals. It is imperative that you put systems in place to track and measure your efforts.
The goals might include:
- Increasing awareness
- Driving traffic to your landing page
- Increasing online sales
- Adding prospects to subscriber list
Each strategy you put in place that supports one of your goals should be analyzed for success and adjusted accordingly.
5. Conduct Audits
Social media is very fluid, what works today may not necessarily work tomorrow.
Never feel so attached to a specific strategy that you lose focus on what really matters: the goals. Make sure you and your social media team are able to adapt to changing trends.
I believe the road to success is not always a straight one. More often than not we will need to evaluate and adjust to meet changes within community and industry.
A social media business plan is vital to your success.
Are you ready to make it? You decide.
Gedy is a certified digital marketing strategist based in Bali who focuses on data-driven marketing. A tech-savvy who graduated from Business and Economics Faculty of Udayana University. His passion for technology and art matched with knowledge of economics and business.